BiS SiGMA South America 2026 has unveiled its key speakers and agenda-setting panels for the April edition in São Paulo, and the program makes one thing clear: this year’s event is not just another industry meetup with nicer lighting and stronger coffee. It is being positioned as a serious forum for the next phase of Brazil’s regulated betting market. The event runs from April 6 to 9, 2026 at the Transamerica Expo Center in São Paulo, with organizers presenting it as the largest and most traditional iGaming and betting event in Latin America. Organizers say the 2026 edition is expected to draw 18,500+ attendees, 4,100+ operators, 400+ exhibitors and sponsors, and 250+ speakers.
That matters because Brazil is no longer a market of theory or projection. It is now in implementation mode, and the conference agenda reflects that reality. The program is built around the issues actually shaping the market right now: regulation, taxation, illegal-market pressure, responsible advertising, land-based casino policy, mergers and acquisitions, and the increasingly blurred line between betting and prediction-style products.
Regulation, Tax and Land-Based Reform Sit at the Center of the Agenda
The most politically loaded sessions are clustered on the ITAIM Stage, where Brazil’s regulatory framework and future market structure take center stage. One of the headline panels, scheduled for April 7 at 11:05, is titled “One Year of Regulation and the Fifth Largest Global Market in Online Betting Revenue.” That session will look at how online betting has embedded itself into Brazil’s economy and digital culture since regulation took hold, with speakers including Plinio Lemos Jorge, president of ANJL, and Giovanni Rocco Neto, National Secretary of Sports Betting and Economic Development of Sports at Brazil’s Ministry of Sport.
Another key discussion follows later the same day with “Global Outlook, but the Solution Is Brazilian,” a panel aimed at comparing Brazil’s path with lessons from other jurisdictions while keeping the focus on local solutions. Then, on April 8 at 11:05, one of the conference’s most sensitive debates arrives with “Land-Based Casinos in Brazil: From Proposal to Practice.” That session will examine the future of physical casinos in Brazil as Bill No. 2,234/2022 moves closer to a Senate vote, with participants including Senator Irajá Silvestre, Leonardo Benites of ANCASSINOS, and Alex Pariente of Pariente Advisory.
The wider speaker lineup reinforces just how policy-heavy the event has become. Among the most prominent names confirmed are Daniele Corrêa Cardoso, Secretary of Prizes and Betting at the SPA; Fabio Macorin, Undersecretary of Monitoring and Oversight at the same body; Isaac Sidney Menezes Ferreira, President of Febraban; Ricardo Saad, President of COAF; Michelle Ramalho, Vice President of the Brazilian Football Confederation; and Paulo Saad, Vice President of Grupo Bandeirantes. That is not a lineup built only for supplier pitches and networking selfies. It is a lineup built for a market trying to define how betting, finance, media, sport and enforcement will coexist.
Advertising, Illegal Markets and M&A Show How Fast the Region Is Moving
The Jardins Stage shifts attention toward the day-to-day operating pressures of a newly regulated market. On April 7 at 16:15, one of the more important sessions is “From Combating the Illegal Market to the Cost of Gaming,” which tackles a central dilemma for Brazil and much of Latin America: how to regulate and tax the market without pushing too many players back toward unlicensed platforms. On April 8 at 13:55, the conference will also host “Responsible Advertising in the Gaming and Betting Market in the Age of Algorithms,” with Ricardo Magri of EBAC and Juliana Albuquerque of CONAR among the participants. That session will also touch on the evolving role of major platforms such as Meta and Google in gambling advertising.
There is also a more conceptual session at 15:55 on April 8 titled “Forecasting or Gambling?” featuring José Francisco Manssur and UDO Seckelmann, which will dig into the increasingly blurry boundary between traditional betting and prediction-style products. Given how heated that debate has become globally, that panel could end up being one of the more quietly important discussions on the schedule.
Meanwhile, the Paulista Stage turns toward strategy and expansion. One standout panel, “Mergers and Acquisitions as a Driver of Scale in Latin American iGaming,” is scheduled for April 7 at 12:45 and features Fernando Garita and Luiz Felipe Maia. Another, “Latin American Market: Fiscal and Tax Discrepancies,” looks at how tax policy shapes channelization, competitiveness and investment across neighboring markets. That matters because BiS SiGMA is not only a Brazil story. It is also where the wider Latin American market tries to understand which models are working, which are leaking, and where the next serious growth fight will happen.
The bottom line is that BiS SiGMA South America 2026 is shaping up less like a routine expo and more like a stress test for the region’s betting industry at a moment when Brazil is becoming the gravitational center of the Latin American market. With a large audience, a heavyweight speaker roster and an agenda built around regulation, tax, advertising, integrity and expansion, São Paulo looks set to host one of the most consequential gambling conferences in the region this year. In other words, the booths will still be there, but the real action may be on the stages.
