Pragmatic Play is using GAT Expo Cartagena to give Latin America an early look at Jelly Express, while also putting its wider multi-product business in front of one of the region’s biggest trade audiences. The supplier is listed as Stand A29 at the event and is appearing as a Diamond Sponsor, underlining how seriously it continues to treat the Latin American market.
That matters because this is not just another routine event appearance. GAT Cartagena has established itself as one of the more important gaming gatherings in the region, with more than 3,000 attendees expected and the 2026 edition running from March 24 to 26 at the Las Américas Convention Center in Cartagena. For Pragmatic Play, that makes it a useful stage not only for product visibility, but for reinforcing its broader commercial presence across regulated and developing Latin American markets.
Jelly Express Is the Main Attraction, but Not the Whole Story
The headline product is clearly Jelly Express, which Pragmatic Play is presenting ahead of its scheduled March 30, 2026 release. The slot is being positioned as a major upcoming title, and current game listings describe it as a candy-themed release with high volatility, multiplier wilds, multiple bonus options, and a top win of up to 5,000x.
But the bigger commercial story is that Pragmatic Play is not arriving with a single game and hoping the sugar does the rest. The company is using the show to present its wider portfolio across slots, live casino, virtual sports, sportsbook, and arcade products, which is a more important signal for operators than any one title preview. In trade-show terms, Jelly Express may be the eye-catching display item, but the real pitch is platform depth.
That fits the group’s broader strategy in Latin America, where scale and multi-vertical supply matter more than flashy one-off launches. Pragmatic Play has been maintaining a steady exhibition presence in the region, and GAT Cartagena looks like another step in that same playbook: show the flagship slot, but sell the full stack.
Why the Cartagena Showcase Matters
The significance of the event is partly regional. Latin America remains one of the most competitive and commercially attractive growth areas in iGaming, with suppliers and operators all trying to deepen their local presence across multiple jurisdictions. Events like GAT Cartagena matter because they provide a rare place where product marketing, commercial networking, and regional positioning all happen at once.
For Pragmatic Play, the message is fairly clear. The company wants to be seen not just as a slot supplier with a busy release schedule, but as a broad content and platform business capable of serving multiple product categories through a single integration model. The company’s own positioning around its output reflects that scale, with Pragmatic Play continuing to emphasize a large monthly slot pipeline alongside its broader multi-product offering.
The bottom line is that Pragmatic Play’s Cartagena appearance is about more than one candy-colored launch. Jelly Express gives the company a timely product hook, but the real value of the event lies in showcasing the full portfolio in front of a major Latin American audience. In other words, the sweets may get people to the stand, but the strategy is much bigger than dessert.
